Harvard Kennedy School Executive Education

Services

# SEM
# Digital Display
# Remarketing
# Social
# Branding

Building Global Demand for Executive Education

CHALLENGE

Drive enrollment for a specialized executive education portfolio while balancing domestic and international participation across a global audience.

STRATEGY

Led a brand refresh and developed a global, mobile-first digital strategy built around seven core audience profiles streamlining targeting across programs while supporting individual offerings as needed.

IMPACT

Enrollment goals met across programs, with 50% of participants recruited internationally, maintaining global reach, efficiency, and year-over-year growth in application quality.

Record-breaking SEM and social media conversions

Increase in Qualified Registrants

Conversions from Paid Media

Both initiatives achieved outstanding results through these strategic campaigns:

+31%

Increase in Applications YoY

+62%

Increase in Registrations YoY

+13%

Increase in New Site Visitors