DECIBEL IS AN INDEPENDENT MEDIA PLANNING, BUYING AND FULL ANALYTICS AGENCY

‘Why?’ This is the single most motivating word in the English language, according to Tim. “Why can’t we build a media strategy, buying and analytics company that is nimble, creative, steeped in analytics and focused on results”. So that is what Tim did. Tim has a well-earned reputation for smart, creative media solutions driven by sophisticated analytics, and highly personal client service. Having dedicated over 20 years managing local and national brands at Mullen, Arnold Worldwide/Havas and Blitz Media, he understands how to bring a greater level of media expertise to solve business challenges. Tim’s love for the word ‘why’ in helping solving client needs is often followed by the single most rewarding phase in the English language, ‘Thank You’.

When not focused on helping the company grow and others around him succeed, Tim can be found experiencing life with his wife Mary and two children. Why not!

Trust is both an emotional and logical act. But trusting Melissa to lead our client accounts as the Managing Director, is both emotionally and logically a no-brainer. Melissa has experience on both the agency and client-side where she managed businesses such as Carbonite, TJX, Boston Children’s Hospital, Peter Pan/Greyhound, RI Tourism and National Grid. Melissa’s drive to push her own boundaries of experience presents clients with new perspectives, strategic approaches, and greater knowledge-creating enduring relationships built on trust. And because that wouldn’t be enough, Melissa manages and mentors the team with that same level of deep knowledge and caring, knowing that their success will be her own success.

When Melissa isn’t taking responsibility for our client’s needs she is quite the foodie. Next stop for Melissa, food critic. Feared and loved by every restauranteur. Let’s just hope, not too soon.

As Sadie told us as she took our Media Director's reign, “I’m a lifer! How could you get more enjoyment than a media planning and buying career.” That life decision has proven to be a great career choice for Sadie. Years ago, she cut her teeth as a media buyer and quickly moved up to leading teams within small to large agencies. The thrill of learning new industries and brands such as Keebler, University of Phoenix, Eastern Bank, Qdoba, and UMass Memorial Health, just to name a few, has established a substantial understanding of media channels and how best to apply that knowledge for successful client campaigns.

But it’s not just the clients that make Sadie unique; it’s her dedication to cultivating smart, supportive, and collaborative team members. Sadie’s inspiration and personal achievement come from her grandfather's sage advice, “Stay curious, be good to others, and strive to be better each day.” When Sadie isn’t inspiring our clients or team, she spends time with family and friends, usually near the beach and buried in her Kindle, planning her next great life adventure.

Curiosity. A word that has created the most significant technology invention in digital marketing – search engine marketing. And Emily continues to thrive off the excitement of that curiosity as she manages our client’s SEM campaigns. Her willingness to learn and grow with the team and our clients is the driving force behind her success. Emily’s past experience has included a strong background in real estate for Greybeard Realty and J. Barrett and Company as well as marketing for Bob’s Furniture. Words that Emily lives by spoken so well by Roald Dahl, “If you are interested in something, no matter what it is, go at it at full speed ahead. Embrace it with both arms, hug it, love it and above all become passionate about it. White hot and passionate is the only thing to be.”

Some have said that The Sky is the limit. But not those who know Sky Drazek! In fact, her boundless energy and endless desire to learn more as a Media Supervisor – new questions, new platforms, new data sources, new publishers – only fuels her drive to find out more and develop her skills in her craft. Prior to joining the Decibel Media team, Sky worked with Merck Pharmaceutical on multi-million dollar spending campaigns and excelled in target audience research and deployment. Competitive is an understatement, as most teammates realized at her college when she competed as a Division 1 athlete – ON THE MEN’S TEAM! Inspiration comes to Sky from her father who once said, “No matter where you go, there you are”. Well, we are a lucky team to have Sky right here.

When Mae walked into Decibel Media, she rocked it! Which was music to our ears. After spending her earlier career in the service industry and event sales, she turned her talents towards media planning, where she worked in LA with Starcom on Lionsgate Film Studios and Best Buy. But the allure of home was strong, so Mae found her way back to the genuineness of Minnesota to work on Essentia Health with Flint Group.

If Mae isn’t Supervising our team on all aspects of media planning and buying, you will most likely find her fulfilling her dreams by shredding on her guitar while belting out tunes to some of her favorite classic rock songs. The Rolling Stones once said, “Lose your dreams, and you will lose your mind.” Mae is a dreamer. And we love that about her.

I’m Caitlyn Duquette, but you can call me Caity!

Being real drives Caity and what she brings to the Decibel team and her client relationships. This mantra of life that Caity strives to emulate was best articulated by Maya Angelou, the remarkable poet and activist who said, “People forget what you said, and people forget what you did, but people will never forget how you made them feel.” Caity’s experience and past client recipients of her authenticity include Jack Daniels, Ulta Beauty, Netflix, MTV/VH1, and LL Bean.

Her interests are just as authentic and inspiring, including international travel, musical theater, RuPaul’s Drag Race, and most of all, Family. I think we can say with great assurance, "now that is real!"

Perspective. We embrace each employee's perspective. Especially when it is fuel for optimism and motivation, Kendal brings that optimism and passion to our team every day. Kendal reminded us, “ You can complain that roses have thorns, or you can rejoice that thorns have roses” Kendal takes time to smell the roses, and we appreciate that!

Kendal graduated from Bentley University with a Bachelor of Science in Marketing and built her initial experience before joining the Decibel Media team with TechTarget as a Brand Campaign Manager. She worked closely with major B2B brands such as IBM, Dell, Cisco, and PwC, to name a few, implementing innovative solutions and monitoring campaign performance.

Even though Kendal prides herself on helping create a close-knit team collaboration, her real personal passion is related to needlecraft and crocheting. But when crochet becomes too sedentary, you’ll find Kendal active on the slopes with her snowboard as she practices her Tail Grab, Front Roll, or darting in and out of the stores of Boston looking for the following great fashion find.

Decibel Media searched country-wide to find someone who can develop a search campaign for our clients. And we found him in the City of Brotherly Love, Philadelphia. After graduating from Penn State University, Abraham found the perfect post higher ed career, working for Duffy's Tavern in Boalsburg. Who could resist complimentary DuffyBurger meals in a quaint 1819 tavern? Abraham spent the next 2 years at CMI Media as an Associate Analyst working on SEM and Programmatic campaigns, including J&J, Boehringer Ingelheim, and Clovis Oncology. Abraham follows the advice of Mr. Science himself, Bill Nye, "Everyone you will ever meet knows something you don't." We sure have learned a lot from Abraham already, as he has shown us how to discover new, innovative ways to engage audiences.

How do you take a young employee dedicated to the boundaries of Search Engine Marketing and let them cruise beyond and break down those boundaries for an exciting life in advertising?

1^st you find the right person to work on your business. And that would be Ethan! Then you let them cruise beyond those boundaries and encourage an engaged exploration in their role but open the flood gates to expand and excel in their craft with a deeper understanding of a client’s campaign and insights.

Maybe the experience of working on the Royal Caribbean business gave Ethan the desire to

cruise. Or his passion for setting goals by hiking all 48 4000 feet plus mountains in New Hampshire? Whatever drives Ethan to cruise beyond the boundaries, our company is there to support his journey. And our clients will benefit from that quest for achievement and expansion beyond the expected.

Great to have you aboard, Ethan!

You could say that Olivia is firing on all pixels. And as the person within our company managing ad operations, that’s a pretty good thing to be doing. A large portion of Olivia’s time is spent troubleshooting as she sets up campaigns for our clients. And Olivia looks no further than Einstein to guide her, “The important thing is not to stop questioning. Curiosity has its own reason for existing.” Before joining Decibel Media, Olivia was a Client Onboarding Specialist at C-4 Analytics, helping clients onboard and launch their 1^st campaign with the agency. With certifications in Google Analytics, Google Adwords, and HubSpot Marketing, Olivia can assist with any campaign setup to ensure campaigns launch smoothly. When she is not tagging sites and trafficking creative, you can find Olivia working out, dining in and around the great restaurants of Boston, or on one of the many beautiful Cape Cod beaches.

Debit, Credit, Receivables, Payables, Revenue, Expenses, Invoicing, Reconciliation, Profitability - Linda is the master for all of these financial terms for our company. After several years of contracting our financial responsibilities during those early years of company growth, we convinced Linda to be our Finance Manager. And we sure are glad we did. Our agency machine could not run without the talents of Linda and her ability to stay on top of all financial matters. Linda lives in Hanson with her husband Rodney and their two children, Cian and Eirinn.