UMass Dartmouth
Services
Extraordinary Is What We Do
UMass Dartmouth faced a familiar challenge - standing out in a highly competitive higher education landscape. To drive enrollment, enhance reputation, and position itself as an extraordinary place of opportunity, UMass Dartmouth needed a fresh approach to branding and digital marketing.
Challenge
Standing out in a crowded higher-education landscape to drive enrollment, strengthen reputation, and overcome geographic and perception challenges against better-funded competitors.
Strategy
Develop a new brand platform—“Extraordinary Is What We Do”—and activate it through a scalable, data-driven media strategy that aligned brand storytelling with performance-focused digital campaigns.
Impact
Improved brand awareness and reputation, stronger undergraduate enrollment performance, and increased media efficiency establishing a flexible framework for sustained growth.
Year 1 Outcomes
Increase
in Applications Attributable to Paid Media
Increase
in Efficiency from Prior Agency
Extraordinary Is What We Do
Year 2 Outcomes
Increase
in Interaction Goals
Achievement
in Application Goals
Achievement
in Enrollment Goals