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Boston Private

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“Emotional Wealth”

CHALLENGE

Differentiating a wealth management brand in a highly competitive category where trust, connection, and emotional relevance drive decision-making.

 

STRATEGY

Build the brand from the ground up; creating the logo, visual identity, and brand foundation. Then position it around an individual’s “Why of Wealth,” activated through a targeted, emotionally driven media strategy designed to spark conversation and build frequency across high-impact channels. 

 

IMPACT
Aided awareness increased 67%, website visitors grew 20%, and non-paid traffic rose 42%, demonstrating stronger brand engagement and consideration. 

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Client Testimonial
Katelin Spaulding
VP Branding & Advertising, Boston Private

The team at Decibel has been fantastic to work with. They are responsive, nimble and collaborative. Decibel is a strong partner that has developed a media strategy that has grown our brand in competitive markets. This requires a great deal of knowledge and strong media relationships.

Media