SEI
Servicing the needs of financial companies throughout the United States, Canada, London and Ireland in a changing financial market.
Banks and insurance companies were slowing down ad spending to focus budgets on technological innovations to compete with emerging fintech companies, leaving SEI an opportunity to gain share of mind in a crowded market. Financial service customers sought better services, digital access, and brand empathy in financial offerings.
Build brand awareness and consideration of SEI’s offerings among the financial service industry. The recommended campaign was built to achieve three core strategies: credibility, visibility, and impact.
Credibility
Position SEI among publishers that are highly consumed, contextually relevant, and regarded as reliable sources. Credibility was a driving factor for all recommended partners.
Visibility
Ensure SEI messaging is prominent among the financial service industry. Achieve presence in various channels, large impression share, and extend reach with new tactical placements and approaches.
Impact
Stay on top of mind and establish a lasting brand recall for the SEI band. Leverage high-impact assets that are not easily avoided, and can be interactive .