SEI
Serving Financial Institutions in a Changing Global Market
Banks and insurance companies were slowing down ad spending to focus budgets on technological innovations to compete with emerging fintech companies, leaving SEI an opportunity to gain share of mind in a crowded market. Financial service customers sought better services, digital access, and brand empathy in financial offerings.
Challenge
Building awareness and consideration for SEI in a crowded, global financial services market as banks and insurers shifted budgets toward fintech and internal innovation.
Strategy
Develop a brand-focused strategy centered on credibility, visibility, and impact placing SEI in trusted, contextually relevant environments and using high-impact, unavoidable formats to stay top of mind with financial decision-makers.
Impact
Increased brand awareness and consideration across the financial services industry, strengthening SEI’s share of mind in a competitive and evolving market.