OUR APPROACH: AMPLIFY, INTENSIFY, EVOLVE
YOUR STRATEGIC PARTNER IN BUSINESS GROWTH
At Decibel, we help brands cut through the noise. We identify the right level of volume, amplification, and message intensity. Our approach combines media expertise with business strategies to address your toughest challenges and fuel growth.
Celebrating Over a Decade of Amplifying Growth
This year marks over a decade of Decibel redefining what media strategy can do. We've helped brands evolve, thrive, and lead – turning bold ideas into measurable results. Thank you to our clients, partners, and team for being part of the journey. Here's to the next chapter of innovation and impact.
WHY CHOOSE DECIBEL?
Strategic Media with Business Impact
We go beyond media planning to craft strategies that drive real business results. Every campaign is built to align with your growth objectives, ensuring media is a powerful tool for progress.
Data-Driven Insights for Measurable Growth
Our expertise turns complex data into actionable strategies, helping you uncover new opportunities, strengthen account growth, and maximize impact.
A True Extension of Your Team
We don’t just execute—we collaborate. As embedded partners, we work alongside you from strategy to execution, making media a seamless part of your broader success.
Committed to Long-Term Success
We invest in lasting relationships, navigating the challenges of a dynamic market with you, and ensuring sustainable growth and adaptability.
DIVERSE CLIENT EXPERIENCE
We have deep category experience and intelligence in higher education, Financial Services, Healthcare Pharmaceuticals and Human Services, Cannabis, Retail, Clean Energy, and B2B.
CollegeWell - College Saving Starts Now
Careforth - Omnichannel Marketing With Care
EXPERIENCE THE DECIBEL DIFFERENCE
Discover a new kind of media strategy with Decibel. We’re not just evolving—we’re reshaping how brands grow, compete, and succeed. Let’s create extraordinary.
REVIEWS
Complete Capabilities
We've designed our business model to have full capabilities in paid media with extended creative, public relations, and research customization.- Consulting
- Strategic Planning
- Data Driven Digital
- Social Marketing
- SEARCH ENGINE MARKETING
- Non-Digitized Display (Traditional Media)
- Direct Mail
- Analytics
- Creative Design & Development
Consulting
We will improve specific business indicators: profitability, profitability, efficiency, liquidity, and market value. We are committed to bringing our clients the highest level of consultation and advice. Because we are highly focused on our core competency, Decibel Media brings forward our industry insights and trends in the media marketplace before clients see and respond to news-related items.
What the team thinks
We pride ourselves on being your Go-To for any marketing and media needs. And that means delivering on what is asked, attentive to the details, think critically about the work, and being resourceful by asking the hard questions. To put it simply, we help you grow your business.
Strategic Planning
Servicing various client needs requires the infrastructure and expertise in multiple channels that allow for the dedication and flexibility to alter and measure media in a fluid, decisive manner. As an agency entirely agnostic to the recommended channels, each option is evaluated to design the best outcome for the client. Consumer behavior drives channel adoption; as we all understand, consumer preference is varied and complicated. Each channel has strengths that can create emotion, community, belonging, trust, and belief. Clients who adopt a longer-term commitment to support their brands and products with media campaigns realize the strength of paid media campaigns.
What the team thinks
We identify industry, brand, and competitive insights and design inventive solutions with our targeting and channel allocations. Be first, be original, and create an advantage for the brand.
Data Driven Digital
Digital display encompasses most digital media ranging from traditional banner advertising, video, email, streaming TV and radio, and digital out-of-home. The most significant growth has been in the digital display area as a tool for effective communication. Not only can digital be highly targeted, but also, due to tracking and remarketing, it can be a tool of engagement. With the option for multiple screen exposure (computer, phone, tablet) and the ability to connect virtually anyone, it’s hard to ignore, such as pervasive and influential channels. Usually not a channel that performs as well as lower funnel channels such as SEM but can contribute substantially to attribution for other channels. However, the targeting and tactics are unmatched by any other media channels.
What the team thinks
As data management and algorithms improve and targeting capabilities evolve, programmatic buying becomes more effective for advertisers. We take an audience-first approach, allowing the data to guide placement and intercept users when they are most receptive to our messaging.
Social Marketing
Incredibly, one of the least trusted channels could be the most engaging and entertaining. Our team offers extensive experience in social media, whether it be Facebook, Instagram, Linked In, Tik Tok, Pinterest, or other social media channels. We work closely with clients on their own organic social media needs. Organically, social media offers a community for like-minded individuals, and paid social allows our team to build prospecting for like-minded individuals who can be valuable new customers or visitors. Social media can offer awareness and engagement to any campaign.
What the team thinks
Social marketing has forever changed the capability of engagement and brand relevancy. From the smallest local companies that rely on social platforms to build and maintain their businesses to the largest organizations that influence people worldwide, social media will have an important role in our campaigns. Our social media experts' team leads our clients from brand and promotion to e-commerce within the many social platforms.
SEARCH ENGINE MARKETING
SEM is an essential, vital media channel for businesses worldwide and will be an important conversion driver for any campaign. Our search professionals team will leverage every tactic to capture the greatest level of real estate for every search engine query. We design complete SEM campaigns that will generate immediate results and get brands to the top of their search engine results pages or SERPs.
What the team thinks
SEM is an essential, vital media channel for businesses worldwide and will be an important conversion driver for any campaign. Our search professionals team will leverage every tactic to capture the greatest level of real estate for every search engine query. We design complete SEM campaigns that will generate immediate results and get brands to the top of their search engine results pages or SERPs.
Non-Digitized Display (Traditional Media)
When reaching various influential audiences, Broader channels have a vital role in media planning and buying. Channels such as linear TV, terrestrial radio, out-of-home, and print help brands take an essential part in their communities and bolster the performance of more targeted and efficient digital efforts. Time and time again, brands prove how traditional media can be highly effective and memorable and can achieve results.
What the team thinks
We approach every campaign with a completely media-agnostic starting point. Once we determine the client goals and KPIs, we isolate and refine our channel selection to meet those goals as effectively and efficiently as possible. This leads to opportunities that are inventive and highly strategic. Decibel Media leads our creative partners to the optimum path for development with specific creative asset requirements.
Direct Mail
As the proliferation of digital media has created an unescapable channel for messaging, traditional channels such as Direct Mail with more advanced targeting technologies and reduced costs have created opportunities for effective marketing for the right target audience.
What the team thinks
Direct mail can be considered for developing personal engagement with specific targets, fulfilling an effective omnichannel marketing solution that creates both a lasting impression and direct response results.
Analytics
A robust performance tracking mechanism for all campaigns is essential to any advertising campaign. As we do for our clients, we establish a custom-designed, real-time dashboard that allows for API connections from each channel so that the client has immediate performance measurement and analytics. Our client dashboards, designed and built by our team, include the performance of websites, paid media campaigns, and CRM data specific to each client’s business.
What the team thinks
Analytics is the core capability that drives all of our decision makings. Our world-class analytics accommodates existing and evolving data sources and can provide a single point of truth. A real-time dashboard visualizes performance and impact with AI-powered insights. Together with clients, we can make faster, smarter decisions to optimize performance and drive business success.
Creative Design & Development
Our creative design and development team works in concert with the media team to establish innovative creative solutions for our clients based on the strategic insights from the media channel recommendations. These solutions deliver messaging that is both brand-arresting and results-focused.
What the team thinks
Our extensive experience in strategic brand development and creative solutions completes the messaging journey from initial target exposure to final committed customer. We can deliver to our clients from a range of fully developed campaign concepts to specific creative development needs for individual channels fast and efficiently.
