Careforth
Omnichannel Marketing with Care
Careforth, a growing healthcare support company for consumers who need help managing care for those close to them at home, needed a partner to bring a strategic go-to-market strategy to accelerate the addition of new qualified Medicaid/Mass Health consumers to its services.
Decibel Media started work immediately to build the right strategy to address the challenges and needs of Careforth.
1. Establish a strong new brand name from previous name changes, including Senior Link and CaregiverHomes.
2. Build awareness of the need for their services that support Adult Family/Foster Care, many of whom don't realize they would qualify for financial support or services.
3. Combat aggressive competition, which is exacerbated by the low point of entry for competitors and the sheer volume of individual agencies.
4. Understand and address individual state-by-state regulations that require unique strategies to ensure quality leads.
5. Pricing offered by competitors can vary based on the level of qualification and state funding for candidates.