Careforth
Omnichannel Marketing with Care
Careforth, a growing healthcare support company for consumers who need help managing care for those close to them at home, needed a partner to bring a strategic go-to-market strategy to accelerate the addition of new qualified Medicaid/Mass Health consumers to its services.
Decibel Media started work immediately to build the right strategy to address the challenges and needs of Careforth:
Brand Reinvention
Establishing Careforth as a trusted, recognizable name, evolving from previous identities like Senior Link and CaregiverHomes to build a unified, lasting brand presence.
Awareness That Drives Action
Educating Adult Family and Foster Care providers about the financial support and services available to them, reaching those who don't yet know they qualify.
Standing Out in a Crowded Market
Cutting through a highly competitive landscape by differentiating Careforth from the high volume of individual agencies with low barriers to entry.
Navigating State-by-State Complexity
Developing tailored, state-specific strategies that account for unique regulatory environments to consistently deliver high-quality leads.
Competitive Pricing Intelligence
Monitoring and responding to competitor pricing variations driven by candidate qualification levels and state funding to keep Careforth positioned effectively.