Longterm Care Management Built on Quaker Values

CHALLENGE

Reaching older adults considering long-term care while clearly differentiating a values-based, at-home care model in a highly emotional, trust-driven category.

STRATEGY

Build a values-led targeting strategy that aligned Kendal at Home’s Quaker principles with audience mindset using psychological and demographic qualifiers to reach highly aligned prospects in trusted, high-relevance environments.
 

IMPACT

Successfully expanded awareness and demand beyond Ohio, supporting the launch into  Massachusetts  with a qualified, values-aligned audience.