Tuft's Floating Hospital for Children
Explore More Healthcare
Services
You Don't Have to be Big to be Strong
For years, Tufts Floating Hospital for Children has been overshadowed by Boston Children’s Hospital. It has been outspent in advertising and has a limited number of marketing employees supporting promotions and donation generation. Working with Tufts Floating Hospital’s creative agency, we created a unique, local, and emotion-provoking visual campaign presented across multiple screens throughout the Boston market, a truly multi-channel approach to building awareness.
Challenge
Building awareness and consideration for a smaller pediatric hospital competing against a dominant, better-funded healthcare brand in the Boston market.
Strategy
Activate the underdog positioning “You Don’t Have to Be Big to Be Strong” through an emotionally driven, local, multi-channel strategy bringing the message to life in highly relevant environments for parents and families.
Impact
Increased awareness and preference among parents, establishing Tufts Floating Hospital as a strong, trusted pediatric care option despite limited budget and scale.
Increased All Key KPIs
0
Overall Increase
in Messaging Impact
0
Conversion
of Website traffic to View Videos
0
Increase
in Campaign Efficiency
