Wentworth Institute of Technology
Building Your Future
How do you place value on a Master's Degree? Wentworth has a long history of educating professionals who advance to higher paying, more responsible careers in construction, real estate and IT. A Wentworth Master's Degree can be the difference between swinging a hammer and starting your contractor business. Our media strategy took the message into the heart of the working lives of construction and IT professionals with high impact billboards near job sites, canteen food truck signage, transit takeovers and digital directed to the desks of IT professionals.
Challenge
Driving consideration for master’s programs among working professionals by clearly demonstrating the career and income value of advanced education.
Strategy
Deliver high-impact, contextually relevant media that met construction and IT professionals in their daily environments combining physical and digital placements to connect education with real career advancement.
Impact
increase
in Website Traffic
decrease
Cost per Application
