Project Management Institute
PMI 50th Anniversary Celebration of Service
Project Management Institute is the world's leading not-for-profit professional membership association for the project, program, and portfolio management profession. Founded in 1969, PMI delivers value to more than 2.9 million professionals working in nearly every country worldwide through global advocacy, collaboration, education, and research.
Challenge
Building global awareness and engagement for PMI’s 50th anniversary initiative while motivating both current members and new practitioners to participate in a large-scale service effort.
Strategy
Launch an integrated, multi-country media campaign designed to drive awareness, engagement, and participation—using high-impact digital, social, publisher partnerships, and out-of-home to build momentum and sustain involvement.
