Project Management Institute
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PMI 50th Anniversary Celebration of Service
CHALLENGE
Building global awareness and engagement for PMI’s 50th anniversary initiative while motivating both current members and new practitioners to participate in a large-scale service effort.
STRATEGY
Launch an integrated, multi-country media campaign designed to drive awareness, engagement, and participation—using high-impact digital, social, publisher partnerships, and out-of-home to build momentum and sustain involvement.
IMPACT
The campaign generated 151,874 hours pledged, exceeding the original goal by 300%.
Hours Pledged 3x the Goal
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