Uno’s Pizzeria & Grill
A New Recipe for Geo-Targeting
Competing in casual dining means going up against national chains, aggressive value promotions, and no shortage of options. For Uno's, with 90 locations across 20 states, winning means reaching the right customer, in the right place, at the exact moment they're deciding where to eat.
We built a hyper-local digital strategy designed to close the gap between craving and conversion. Advanced daypart targeting on Connected TV put mouth-watering food creative in front of nearby audiences at peak decision moments. A dynamic social presence combined paid media with influencer-driven content to build appetite and brand affinity. Search engine marketing and local review site integration then captured and redirected high-intent consumers straight to Uno's, online and in-store.
Challenge
Driving in-store visits and online orders for a national casual dining brand competing in a crowded, promotion-driven category where location and timing heavily influence decisions.
Strategy
Deploy a precision geo-targeted, full-funnel strategy using connected TV, paid social, influencer content, and search to reach nearby consumers at high-intent moments and re-engage them through the decision journey.
Impact
increase
in visits
ROAS
for online ordering