Bernie & Phyl's Furniture
Services
“Bringing it Home”
Bernie & Phyl's is one of the largest furniture retailers in New England.
Furniture is a highly considered process, with over 80% of shoppers researching online up to 23 days before purchasing. But Bernie & Phyl's online sales were lower than industry norms. We implemented a strategic, analytics-driven Search Engine Marketing (SEM) campaign to effectively capture intent, defend and win back share of voice from competitor retailers, and drive a high volume of new customers to the website.
Challenge
Increasing online sales for a highly considered retail category where most shoppers research digitally long before purchasing.
Strategy
Implement a data-driven search strategy designed to capture high-intent shoppers, defend share of voice against competitors, and drive qualified traffic throughout the research phase.
Impact
Increase
in Online Orders YoY
Growth
in Revenue YoY