Lazy River Products

Services

# Digital Display & Native
# Video
# Audio
# OOH
# Direct Mail
# Creative

Unique Strains of Media

Lazy River Products is a leader in the Cannabis industry. It is a premier, Massachusetts-based, fully integrated cannabis product development company offering cultivation, retail, and wholesale businesses.

Challenge

Building brand visibility and driving sales in a highly regulated, competitive cannabis market while reversing declining store traffic and supporting a new retail location launch.

Strategy

Develop a compliance-first, audience-based media strategy that leveraged advanced analytics and shared datasets to connect awareness to conversion optimizing across digital channels to drive online orders and in-store traffic.

Return On Ad Spend

ROAS

Within One Month of Launch

Orders

Attributed to Paid Media