Navigant Credit Union
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People like their money. They should like their financial partner as much.
CHALLENGE
Standing out in a category where customers stay long-term but feel underserved, while driving growth in lending and ownership in a competitive financial market.
STRATEGY
Develop a locally grounded, omnichannel strategy that emphasized community connection and ownership using audience-based digital targeting and channel-specific creative to meet prospects at different financial life stages.
IMPACT
Awareness exceeded market norms by 76%, consideration remained 1.3x above benchmarks, loan balances increased 13%, and customer-owner dividends reached 20%.
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Loan Balance Increase
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