Massachusetts Clean Energy Center
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Building Statewide Awareness Through Local Support
To achieve statewide reach efficiently and creatively for MassCEC, we implemented a strategic mix of various channels and tactics. Channel allocation was based on various factors, including cost, message flexibility, regional relevance, and targeting opportunities.
Challenge
Driving statewide awareness for clean energy solutions while maintaining regional relevance across a diverse Massachusetts audience.
Strategy
Develop a balanced, multi-channel strategy that combined consistent statewide branding with locally tailored messaging aligning channel mix, timing, and regional insights to maximize impact and efficiency.
A strategic blend of awareness and performance tactics brought measurable growth, attracting new users while deepening engagement across the site.
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Increase in On-Site Engagement
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