Love Bus
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Honoring a legacy. Building for the future.
CHALLENGE
As Lucy’s Love Bus approached its next chapter, the organization needed to evolve its identity to grow awareness and reduce confusion, without losing the trust, emotion, and legacy at its core.
STRATEGY
Lucy’s Love Bus sought a strategic partner to lead a human-centered rebrand. The brand strategy, positioning, and naming framework were developed to honor Lucy’s story while creating a clear, inclusive foundation for the future.
IMPACT
A unified brand direction that preserves emotional connection, strengthens differentiation, and positions the organization to expand reach and impact across New England.
