Bringing a Community Bank into the Modern Era

CHALLENGE

Cape Cod Five needed to evolve its brand to reflect a more modern, capable institution while increasing awareness beyond its loyal customer base and competing with larger national banks.

INSIGHT

While customer loyalty and trust were high, awareness among non-customers was low. Consumers valued personal service and community connection, but also expected modern, convenient banking solutions. 

APPROACH

Led a full brand evolution including a new logo, refreshed identity, and brand story centered on helping customers achieve future life goals.
Executed an integrated, full-funnel campaign across TV, radio, digital, and print, supported by a redesigned website focused on usability, financial life stages, and conversion.

RESULTS
18M+ impressions, 53K+ clicks, and 458 conversions driven by the integrated campaign. 

+48% increase in site users YoY, with strong engagement across search, social, and video.

Contributed to overall business growth, including record $20.9M net income and continued asset growth.